Privacy Policy

Last Updated: July 3rd, 2025

This Privacy Policy describes how Boardriders IP Holdings, LLC, part of the Authentic Brands Group, LLC (“ABG”) family of companies, (“RVCA Hats,” “we,” or “us”) collects, uses, discloses, and otherwise processes information about you when you access or use our websites, mobile apps, or other online products and services (collectively, our “Services”), such as rvca-hats.com, or when you otherwise interact with us through customer support or social media. We may provide additional privacy notices for specific activities, which will supplement this policy.

We may change this policy and will update the date at the top. We encourage you to review it regularly.

COLLECTION OF INFORMATION

The information we collect depends on how you interact with us.

  • Information You Provide: This includes information you provide when making a purchase, creating an account, or contacting us. It may include your name, contact details, demographic information, payment information, purchase history, and any content (like reviews or photos) you submit.
  • Information Collected Automatically: We automatically collect data about your device and how you use our Services (e.g., IP address, browser type, pages viewed, items in your cart) using cookies and similar technologies. This helps us remember your preferences, analyze site usage, and improve our Services. You can adjust your browser settings to manage cookies, though this may affect site functionality.
  • Information from Other Sources: We may receive information about you from other companies within the ABG corporate family, licensing partners, marketing and advertising partners, data analytics providers, and social media platforms.

USE OF INFORMATION

We use the information we collect to:

  • Fulfill your orders and provide, maintain, and improve our Services.
  • Process transactions and send you related information (order confirmations, updates, security alerts).
  • Communicate with you about products, services, events, and news we think may interest you.
  • Provide customer support and administer contests or promotions.
  • Monitor trends, conduct analytics, and develop new products and services.
  • Help detect, prevent, and investigate security or fraudulent activity.
  • Comply with legal obligations.

TARGETED ADVERTISING AND ANALYTICS

  • Analytics: We may use third-party analytics services (like Google Analytics) that use cookies to help us analyze how you use our Services.
  • Interest-Based Advertising: We work with partners to show you ads tailored to your interests on other websites and apps. These partners may use cookies to collect information about your online activity across different services.
  • Your Ad Choices: You can opt out of cookie-based ad targeting via the cookie banner on our website. You can also generally opt out of interest-based advertising from participating companies through the Digital Advertising Alliance at www.aboutads.info/choices. Opt-outs are often browser or device-specific.

DISCLOSURES OF INFORMATION

We may disclose your information in the following circumstances:

  • To Vendors and Service Providers: We share information with companies that provide services on our behalf, such as payment processing, order fulfillment, analytics, and marketing.
  • Within the Corporate Family and to Licensing Partners: We may share information with other brands in the ABG corporate family and our licensing partners, which may be used for their marketing purposes.
  • For Legal & Safety Reasons: We disclose information if we believe it is necessary to comply with a legal obligation, protect the rights and safety of RVCA Hats or others, or in connection with a legal process.
  • For Business Transfers: Your information may be transferred as part of a business transaction, such as a merger or acquisition.

YOUR CHOICES

  • Account Information: You can review and update certain account information by logging into your account on our website.
  • Marketing Communications: You can opt out of receiving promotional emails from us by following the unsubscribe instructions in those emails.
  • Cookies and Tracking: As noted above, you can adjust your browser settings to refuse or delete cookies.
  • Privacy Rights: Depending on your state of residence, you may have additional rights regarding your personal information, such as the right to access, delete, or correct your data, or opt out of its “sale” or “sharing” for targeted advertising. See the “U.S. State Privacy Rights” section in our full policy for details.

OTHER DETAILS

  • Information Security: We maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information.
  • Children’s Privacy: Our Services are not directed to children, and we do not knowingly collect personal information from children under the age of 13.
  • International Visitors: Our Services are intended for a U.S. audience. If you are accessing them from outside the United States, your information will be transferred to and processed in the U.S.
  • Contact Us: For more information about our privacy practices, including how to exercise your privacy rights, please use the contact methods provided on our main website.

For the complete and detailed policy, including specific disclosures for residents of certain U.S. states, please visit the full Privacy Policy page on our website.